LolaVie, the haircare brand founded by Jennifer Aniston, is amping up its marketing efforts. LolaVie’s tv campaign just debuted, and it’s the brand’s first to air on television starring the famous actress. Watch it below.

Aniston stars in the new LolaVie tv campaign. Called “No Gimmicks,” the spot is a funny take on a beauty marketing campaign. The commercial debuted yesterday, but Aniston gave her social media followers a sneak preview a day earlier.

“In a landscape overwhelmed with spectacle, we wanted to be the brand that says less and delivers more,” says a statement by Joel Ronkin, Co-Founder and Chief Executive Officer at LolaVie.

“Jennifer’s authenticity leads the way, but the real star here is the science behind our formulas. ‘No Gimmicks’ isn’t just a campaign; it’s our DNA and ethos,” Ronkin explains.

LolaVie’s tv campaign aims to convey that the products deliver results, science-backed formulas. The brand’s packaging is a minimalist design. The products are in white bottles and tubes, with black dispensing caps.

LolaVie even has a dog shampoo—it’s called Puppy Love. The brand’s clean formulas earned it a place on shelves at Credo Beauty.

Related: LolaVie Launches in Ulta Beauty at Target

More About LolaVie’s New TV Campaign

Aniston’s and LolaVie’s new tv campaign opens with a parody of modern beauty advertising. It features overproduced visuals, exaggerated styling, and surreal “hair people.”

The spot quickly changes tone when Aniston critiques a video clip. In the spot, Aniston watches her new commercial, and then says:

“I created LolaVie as a hair care that really works… It’s backed by science—and we don’t say that at all here.”

Aniston’s candid reaction aims to drive home the campaign’s core message of “no gimmicks, just great hair,” and it does.

The ad will air across Bravo, E!, TBS, TLC, HGTV, Magnolia Network, Nick at Nite, and more. It will also roll out across cable TV, Roku, and YouTube. The spot runs through summer 2025.

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